Why is backlinking important, what is page rank and link juice

In this article I will focus on Google as the Search Engine, it has the highest percentage of use over the other Search Engines but the others worth bearing in mind.

The key point to remember is that Google has its users in the forefront of its mind. Its algorithms are in place to ensure that when a user types in a search term, the pages that it displays offer the user the best selection from the internet relevant to the search term.

Google wants to display relevant sites of authority, trusted sources and ones that have highly applicable content. Therefore if someone types in -grey wellington boots Google will display in order of preference sites that have content with the term -grey wellington boots if there is a lot of sites with the term then the results will be rated in terms of:

* Authority - how many other websites are linking (oneway links) to the site, the higher the page rank of those sites, the trusted/authority i.e. .gov increases the page authority (see below for Page Rank PR)
* the content on the site. Whether the site is about Grey wellington boots, whether the page contains a lot of information connecting to Grey wellington boots, i.e the H1 Tag, the title, the content and links in and off to that page and site are calculated.

All with a view to give the search user the highest relevancy to their search term.

Now these are not the only points taken into consideration but I wanted to illustrate that good content is highly relevant and should be used as an SEO tool.

PageRank is only one of many methods that Google uses to determine a pages authority or relevance, but it is an important one.

PageRanks (PR) viewable bar ranges form 0 to 10, 10 being the highest and 0 being the lowest and likely a new domain and no links. However PageRank values doesnt range from 0 to 10 it is a floating-point number with each Page Rank level becoming progressively harder to reach and is believed to be calculated on a logarithmic scale. Google calculates page PRs constantly, but we only see the update once every few months (Google Toolbar). So there can seem to be a delay.

How does it work?

Google interprets a link from Site X to Site Y as a vote, by page A, for page B.

Google looks at the volume of votes/links but also 100s of other aspects relating to the page that casts the vote. But these aspects do not count when Google calculates the PageRank.

The relevant and quality of the incoming links are important factors, such as link text and the Page Rank/ authority of the site/page that has case the vote.

* All links vary when it comes to PR which depends on many aspects such as the PR of the page, how many links are passing away from the site diluting the PR sent to the linked page.
* If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value.
* Ranking popularity considers site age, backlink relevancy and backlink duration. PageRank doesnt.
* Content is not taken into account when PageRank is calculated but it is important when ranking for keywords and within the Search Engine Results.
* PageRank does not rank web sites as a whole, but for each page individually therefore each page has a different page rank.
* Each inbound link is important to the overall total. Except banned sites, which do not count.

If you would like to find out more information or for SEO in Woking please visit our website. For local businesses in Woking SEO can be fundamental to any online business’s success

Helene Hall is the CEO of iWeb Media. The complete solution to internet marketing exploiting the latest techniques and strategies to design the best possible web solutions for clients all around the world. SEO, website design and multimedia expertise at the highest quality.

Helene has worked within such companies as Toshiba, Lundbeck, Ashfield in2Focus, NHP Plc etc. She draws on 10 years of experience within Web design, programming, sales and marketing from the ground up. Having worked within the Sales and Marketing forces of some hugely successful companies she is able to translate her sales and marketing acrumen into a effective online strategies to increase revenue and profit for her clients.